The Green Room "8 Million Plants, Renewable Energy & The Future of Propagation at Mansfields" Ep 10!

THE GREEN ROOM - EPISODE 10!
MATT MANSFIELD

Learn the story of Mansfield’s Nursery, a third-generation horticultural business with over 75 years of experience.
Matt Mansfield shares his journey from working in landscaping and traveling abroad to returning home and taking on the challenges of the family business.
Hear insights into the realities of running a propagation nursery, from cuttings and tissue culture through to supplying millions of plants a year. It’s a candid look at how tradition, innovation, and family intertwine in horticulture.

For those in agriculture and horticulture, this conversation explores the nuts and bolts of plant production — green roofs in Canada, citrus grafting, propagation techniques, and the rise of tissue culture as a scalable solution.
Matt also unpacks how Mansfield’s integrates sustainability into its practices, from biodegradable pots to reducing plastics, and how technology and data collection are transforming the nursery sector.
It’s a practical yet inspiring discussion for anyone passionate about plants and the systems that support them.

Business owners will also find value in the broader lessons shared.
From the challenges of succession in family businesses, to adopting new technologies, managing staff seasonality, and finding the balance between efficiency and quality.
Whether you’re in horticulture, agriculture, or simply running your own enterprise, this episode offers ideas you can take back to your own operation..

Chapters:

00:00 - Growing Up at Mansfield's: Family Roots in Horticulture
20:00 - Life in Canada: Landscaping, Snow, and Green Roofs
30:00 - Toronto Adventures and Turning Down Japan
40:00 - Returning Home: Joining the Family Business
50:00 - Inside Mansfield’s: Propagation, Cuttings & Seeds
60:00 - Popular Plants, Citrus Grafting, and Rootstock Lessons
70:00 - Scaling Up: Data, Technology & AI in Propagation
80:00 - Sustainability: Biodegradable Pots & Plastic Reduction
86:00 - Tissue Culture: The Future of Propagation

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