Unlocking Amazon Ads’ Creative Studio: AI-Powered Ad Creation | The Ad Project

Amazon just launched Creative Studio, an AI-powered creative partner designed to revolutionize ad creation. In this special episode recorded at Amazon Live Studios in NYC, Joe Shelerud sits down with Destaney Wishon (BTR Media) and Jennyfer Guone (Amazon Ads) to dive into what this means for advertisers.

🔑 Key Takeaways:
Creative Studio reduces creative timelines from weeks to hours.
Brands of all sizes can now create authentic, tailored video and image ads.
Amazon’s retail insights power more relevant and engaging ad experiences.
The tool provides flexibility, speed-to-market, and scale for agencies and advertisers.

Chapters:
00:00 – Introduction & Amazon Accelerate Recap
01:35 – What is Creative Studio?
04:20 – How advertisers can create images & videos end-to-end
07:50 – Real brand example: Bird Buddy Father’s Day campaign
11:45 – Speed-to-market & personalization at scale
15:10 – How Creative Studio levels the playing field for small and large brands
18:20 – Authenticity in AI-driven advertising
20:00 – How to access Creative Studio today