Sales & Marketing: How to Generate Media Buzz for Your Product

Sales & Marketing: UIA Week #8

NBC Today Show New Product Guru Steve Greenberg and UIA Board Member and Product Developer Trevor Lambert this session will share some insight on how to create that buzz, know your audience, create your hashtag, share some insight but not too much.

Meet Your Expert: Trevor Lambert
Trevor is the President and founder of Enhance Product Development, Inc., a product launchpad that provides full-service design, crowdfunding, licensing and retail distribution to inventors, start-ups and small to medium sized companies. Services include industrial design, prototyping, manufacturing sourcing and branding, as well as more cost-effective strategies for licensing. Enhance also manufactures and distributes its own line of products and currently is vendor to Walmart, Target, Lowe’s and Bed Bath & Beyond.

Meet Your Expert: Steve Greenberg
Steve is an award-winning author, TV personality and expert on innovation and new products. Greenberg can be seen every month with Hoda & Jenna on NBC’s Today Show. He also appears on The Dr Oz Show, Hallmark Channel’s Home and Family and other National TV programs. Throughout the year, Steve can be seen demonstrating innovative tech/gadgets on America’s top market TV stations including WGN Chicago, ABC Dallas, NBC Minneapolis, FOX Minneapolis, CBS Houston, NBC Washington DC and others. Greenberg recently launched a gadget game show called “What The Heck Is That?” It’s sort of a mix of “Shark Tank” and the classic game show “What’s My Line?” You can check it out at www.GadgetGameShow.com Greenberg has always been drawn to ingenuity and invention. It was that fascination that caused Steve to write a book about garage inventors for Sterling Publishing. The book showcases more than 100 off-beat gadgets and the inventors behind them. GADGET NATION: A JOURNEY THROUGH THE ECCENTRIC WORLD OF INVENTION is in its second printing and has recently been launched as a paperback and as an eBook. Steve served for 3 years on the Board of Directors for the United Inventors Association. In addition to regular TV tech segment appearances, Steve is a judge for innovation contests around the world including CEATEC in Japan. Steve is a frequent speaker at large events such as FutureVision and IBM’s Innovate Conference. Learn more about Steve at SteveGreenberg.TV

United Inventors Association (UIA) YouTube Channel. Empowering Inventors Through Education, Access & Advocacy- The United Inventors Association of the United States of America (UIA) is a 501c3 non-profit educational organization dedicated to providing resources to the inventing community, while encouraging honest and ethical business practices among industry service providers.

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