E76: Getting to Know KRA: Reena Singh on Building a Client-Centered Workforce System

In this episode of The Hub Podcast by KRA Corporation, host Jonathan Overall sits down with Reena Singh, Program Director and One-Stop Operator Manager at KRA Corporation, to explore how coordinated workforce operations support job seekers and employers across Northern Nevada.

Reena shares her professional journey into workforce development and offers a detailed look at the Employee NV Career Hub in Reno. The conversation explains how one-stop operations differ from direct service delivery, focusing instead on coordination, customer experience, and seamless transitions between partners. Listeners will gain insight into how regional economic growth, expanding logistics and manufacturing employers, and rural community needs shape service delivery across Northern Nevada.

The episode highlights the importance of strong partner relationships, cohesive branding across agencies, and warm handoffs that reduce stress for customers. Reena also explains how customer feedback and continuous quality improvement guide daily operations, from surveys to informal partner check-ins.

Through real examples, including skills training and interview preparation, this conversation illustrates how coordinated workforce systems help individuals move from job search to long-term career growth.

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