Why You Need A Platform with Jessica Sorentino

In this episode, I chat with Jessica Sorentino about her journey in the publishing industry, discussing her transition from working at major publishing houses to becoming a branding strategist for authors. She discusses the importance of storytelling in branding and marketing, differentiating between marketing and publicity, and the author's role in building their own community. Jessica also explores the metaphor of an author brand as a library, highlighting the need for intentionality in how authors present themselves and engage with their audience. Shem makes a strong case for building a strong platform as early as possible.

Bookmarks:

00:00 Introduction to Jessica Sorrentino
00:59 Jessica's Journey in Publishing
03:48 The Importance of Networking and Branding
05:53 The Rebranding Experience
11:06 Understanding Marketing vs. Publicity
17:48 The Author's Role in Marketing
20:20 The Positive Side of Author Engagement
23:06 The Thread of Storytelling in Branding
24:48 The Art of Storytelling
27:13 Author Branding as a Library
35:14 The Interplay of Branding and Marketing
35:43 Fast Round Insights
40:11 Life-Changing Books and Intentional Living


Stay Connected With Me:
-Substack: https://substack.com/@jasonarehart
-The Write Thing: https://jasonarehart.substack.com
-Instagram: @jason.arehart
-Website: www.jasonarehart.com
-Email: thewritethingpod@gmail.com

Jessica Sorentino:
-Website: https://www.jessicasorentino.com
-Substack: https://jessicasorentino.substack.com

CREDITS: The Write Thing is produced and edited by Jason Arehart