"What Are You Riding?" by Giant retailer Spoke-N-Sport

Spoke-N-Sport Bikes, a Giant retailer in Sioux Falls, SD, created this 30-second commercial featuring an urban rider on a Giant Seek 2 negotiating the streets on a chilly day either at dawn or dusk. The photography and soundtrack make us wish we were the rider. The message isnt about spandex, racing, or expensive bicycles its about the joy of riding and the everyday use of the worlds most efficient form of transportation. Ultimately, the commercial asks a simple question: What are you riding? Thanks to Spoke-N-Sport owner Chad Pickard for letting us highlight this terrific spot. For more information about the shop, visit www.spoke-n-sport.com