Volvo Cars' Silent Revolution: Safety Secrets, EV Drama & India’s Next Big Shift | Mashable Mornings

Volvo Cars are known for inventing the 3-point seatbelt, but what if we told you their real transformation is happening right now, in India?
In this episode of Mashable Mornings, Siddharth Aalambayan dives into a side of Volvo you’ve never seen with Volvo Cars India MD, Jyoti Malhotra. They discuss how they’re quietly rewriting safety, reshaping family travel, reinventing marketing, and secretly preparing for an India-first EV future.
We uncover surprising insights like why Volvo Cars spends 60% of its marketing budget on experiences, why Indian families are forcing brands to rethink design, and how one sustainability project is trying to reverse the environmental damage caused by cars themselves.
You’ll walk away with answers to questions you didn’t even know you had… and insights that will change how you look at the next car you buy.

#VolvoCars #MashableMornings #MashableIndia

00:00 – The Safety Innovation Volvo Never Expected to Become Global
02:08 – Why Volvo Moved ‘Mornings’ Into a Showroom
02:55 – What Indian Customers REALLY Want (And Brands Didn’t See Coming)
04:29 – The Hidden Reason Cars Reflect Our Personalities
06:37 – Volvo’s Most Sustainable Car Yet… With a Twist
07:14 – India’s Dealerships Are Quietly Going Solar, But Why Now?
08:42 – The New Rule of Car Marketing Nobody Predicted
10:00 – The ‘Parent-First’ Features You Didn’t Know Volvo Was Building
13:43 – Autonomous Tech Is Getting Smarter, But So Is the Risk
15:00 – The Safety Mistakes Indians Make Every Day
16:56 – The Volvo Stories India Isn’t Hearing Enough
17:39 – EV Accidents, Fear… and a Surprising Opportunity
18:57 – The Truth About EV Costs Nobody Talks About
19:38 – India Sold 4.3M Cars… But What Happened Next Is Wild
20:49 – The Quiet Shift From CBUs to ‘Make in India’
23:26 – The Unexpected Sales Tactic That Builds Instant Trust
24:40 – What Maruti Taught: The Rivalry That Defined a Generation
25:23 – How the Wagon R Went From “Odd” to Iconic
27:15 – Why Volvo Spends 60% on Experiences, Not Ads
29:13 – How New Family Dynamics Are Rewriting Car Design
30:35 – EX30: A Car Built for People Volvo Didn’t Expect
33:37 – Volvo’s Bold Environmental Bet: The Reverse Project
35:42 – The Feature Everyone Misunderstands in Modern Cars


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