Eerie Japanese Rail Crossing PSA ("Hitogata" Concept)

PSA by AC Japan on the risks of level crossings.

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THIS IS A CONCEPT AND WAS MADE BY MYSELF USING USER ACCOUNTS OF THE "HITOGATA' AD AS INSPIRATION.

"Hitogata" is an urban legend dating back to 2004 on the anonymous Japanese message board website 2ch. Users believe that this piece of media is either a PSA shown in schools or a commercial that aired late at night. Testimonies and eyewitness accounts vary, but the general premise stays the same: The sound of a railroad crossing sign rings in the background, as two white, featureless human figures appear on the screen. When one figure fades out, another fades in. Text is displayed on the screen, with some reports of a narrator saying that: Every two seconds, someone dies on the Earth (time varies between eyewitness accounts). Originating in 2004, numerous recreation videos have been made depicting these two white, featureless figures. Despite numerous search efforts, the commercial has not been found and still remains an urban legend.