The BEST Paid Media Strategies for 2026 (inc. Search, Social, and Display)

SEO in 2026 has MASSIVELY CHANGED. Learn how 👉    • How SEO Will Work in 2026  

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The PPC landscape has fundamentally shifted, and the strategies that worked in 2024 are burning budgets in 2025 — creating unprecedented challenges for marketing directors who haven't adapted to the new reality.

While AI Overviews now dominate informational searches and competition has intensified across all channels, the businesses thriving in this environment share one crucial characteristic: they've abandoned broad-brush approaches in favour of surgical precision targeting.

With PPC costs rising every quarter as more brands pile budgets into digital channels, mastering these new strategies isn't just smart — it's becoming essential for maintaining profitable growth.

In this video, I reveal:

• The fundamental shifts reshaping PPC in 2026 (including why informational targeting is dying and how AI Overviews are forcing bottom-of-funnel focus)

• Advanced competitor research techniques using Semrush's Advertising Toolkit — including how to identify winning patterns versus "dumb money" spending

• The three non-negotiable foundations that separate high-ROI campaigns from budget black holes (most marketing teams fail here before reaching optimisation)

• Precise geographic targeting strategies that generate £60,000 leads for £10 spend by focusing on single-digit daily search volumes

• Why creative quality now determines everything in paid social — and the common investment mistakes that damage campaign performance

• Emerging AI platform advertising opportunities and how to position your brand before competitors catch on

I'll share real-world success stories, including how our insulation business, Pyramid Eco, generates exceptional ROI through ultra-specific postcode targeting, and why businesses spending five or six figures monthly need "absolute monsters" running their campaigns.

As I explain in the video:

"This is not just about setting up a campaign, setting it, forgetting it, and getting on with other stuff. This is about constantly going in, refining and tweaking because this is an auction — it's a live auction. You're bidding against competitors every day."

If you're ready to transform your PPC approach from expensive guesswork into strategic precision whilst your competitors continue throwing money at outdated tactics, this episode provides your complete roadmap for dominating the 2026 advertising landscape.

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Exposure Ninja is a multi-year Global Search Award-winning search marketing agency, specialising in search-driven lead generation for B2B and B2C brands.

We launched the world's first AI Search Optimisation service in 2023, and we've been delivering high-ROI SEO and Paid Media since 2012. We turn brands into industry leaders in search. Proudly B Corp Certified.

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Recorded by: Tim Cameron-Kitchen
Edited by: DirekVim
Thumbnail by: Dale Davies
Produced by: Dale Davies and Tim Cameron-Kitchen

*Disclaimer: Exposure Ninja may get a commission through the marked links above, at no cost to you

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