Sustainable packaging that thinks OUTSIDE THE BOX...literally!

Toothpaste tubes are practically impossible to recycle. When looking a little bit deeper into sustainable packaging, many of us are overlooking the box which arguably could be just as wasteful.

An academic project gave birth to ‘Coolpaste’ - the eco-friendly version of our current standard toothpaste tubes. The target of this concept was to develop a sustainable packaging design for toothpaste in a way that didn’t affect the durability of the product, maintain branding, affect transportation of the product and a self merchandised system.

As stated on Yanko Design’s article : “The paper box was eliminated after an in-depth point-of-sale study without affecting the integrity of the toothpaste. This made the product lighter, reduced waste, and simplified branding also eliminated the chemical inks making Coolpaste a success in terms of sustainable packaging and ecodesign. In the final proposal, Coolpaste was presented as a product that would hang instead of being stacked and it’s packaging was not only recyclable but also biodegradable. This design would solve logistical and environmental issues for global toothpaste brands if implemented.”

Designer: Academic project by Allan Gomes for the Federal University of Minas Gerais. Image Credit Yanko Design

Yanko Design Article : https://www.yankodesign.com/2020/01/1...

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