the WAR on sleep: why big tech doesn't want you sleeping

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in today's video we explore the growing war on sleep: how #hustleculture taught us to devalue rest, how the #attentioneconomy keeps us awake longer than ever, and how #bigtech has quietly turned our bedtime into another battleground for profit.

we're gonna be discussing #insomnia (not just the physical, but the emotional and existential kind), sleep as a luxury; the rise of sleep optimization and tracking anxiety & how companies now sell us our own rest back in the form of apps, subscriptions & gadgets.

less goo!
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🍿 timestamps:
0:00 - intro: the war on sleep
2:19 - sleep as wasted time & hustle culture
6:17 - the attention economy vs your bedtime
10:47 - insomnia: physical & existential
13:30 - how companies monetize sleeplessness
15:38 - when sleep turns into a luxury
17:11 - the anxiety of sleep optimization
21:23 - dreams: the last unmonetized space
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🎥 more videos:
our obsession with aging & beauty:    • tiktok's age olympics is getting out of hand  
gen z is stuck in childhood:    • inner child, consumerism & nostalgia - why...  
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🗞️ sources:
Late Capitalism and the Ends of Sleep by Jonathan Crary
https://thefuturemedia.eu/sleep-the-n...
https://the-ethos.co/how-tech-is-rede...
https://www.theguardian.com/technolog...
https://www.science.org/content/artic...
https://www.media.mit.edu/projects/ta...
https://www.bbc.com/news/articles/cz7...
https://www.businessinsider.com/big-t...
https://www.emarketer.com/content/us-...
https://www.bbc.com/future/article/20...
https://www.sleepfoundation.org/ortho...
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thanks for watching and have a good one!

xoxo,
raya