How Hisense Quietly Became The TV to Beat

How did Hisense go from “best value TV brand” to a serious contender in the U.S., and why is CES 2026 such a big deal for what comes next?

In this sponsored mini-doc, I break down:
• Hisense's 2017 strategy shift
• How earned trust actually works
• The CES tipping point
• Why “downmarket” matters more than demos
• The unglamorous part: long-term performance, returns, and software

If you’re tracking where the TV market is headed in 2026, the roadmap starts here.

0:00 Hisense’s Shift from Underdog to Contender
0:54 How the TV Industry Cycles Through Leaders
2:00 Caleb’s First Experience with Hisense (CES 2017)
2:47 Hisense’s Long-Term Vision for the Living Room
4:55 Building Trust in the U.S. Market
6:51 Listening to Reviewers and Iterating Fast
8:52 The Years of Quiet Improvement
9:34 CES 2025: Hisense Reaches a Turning Point
11:01 Making Innovation More Accessible
11:38 Why Speed Matters at Hisense
12:44 TV Longevity, Reliability, and Trust
15:35 Designing TVs for Real-World Use
16:29 Hisense’s Expansion Beyond TVs
17:49 The Road to CES 2026

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