Sustainability Meets Humanity: Carlos Londono on Packaging Innovation at Wendy’s

In this episode with the genius Carlos Londono, he shares an inside perspective on the challenges and decisions that come with scaling a QSR brand in today’s market. From packaging innovation to regulatory pressure and evolving consumer expectations, this conversation goes beyond surface-level trends.

In this episode, we cover:
00:00 – Why this conversation matters right now
03:12 – Carlos’s background and perspective on scaling QSR brands
07:45 – Why innovation must stay simple
12:30 – Putting consumer experience before cost
18:05 – How delivery platforms and apps reshaped QSR packaging
24:10 – The hidden operational pressure of off-premise dining
29:40 – EPR regulations and why they’re a growing industry challenge
35:55 – Heat retention vs. cost: the trade-off every brand faces
41:20 – Why the right partners matter more at scale
47:10 – Advice for emerging brands planning their next phase of growth

If you’re a founder, operator, or procurement leader navigating growth in 2025 and beyond, this episode delivers insight you can actually use.


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