Why Construction Marketing Is Broken (and How to Fix It) TEEBOX Talk With Lee Fuller | HardHats

In this episode of Teebox, we sit down with Lee Fuller — owner of Level Up Media, former bricklayer, and one of the most honest voices in construction marketing right now.

Before the campaigns for Mercedes and Audi.
Before working with 200+ construction brands.
Before “Playbooks”, testimonials, and UGC strategies.

Lee spent 21 years on the tools.

That graft shaped everything — how he talks, how he markets, and why his message lands so hard with construction companies who are sick of marketing that looks nice but does absolutely nothing.

This episode isn’t about hacks or trends.

It’s about why most construction marketing is broken.
Why attention without trust is worthless.
Why imperfect content beats polished nonsense.
And why clarity, proof, and consistency win every time.

If you’re a contractor, construction business owner, marketer, or anyone trying to stand out in a noisy industry — this one will feel uncomfortably familiar (in a good way).

What you’ll get in this episode:

→ How 21 years as a bricklayer shaped Lee’s approach to marketing
→ Why most construction marketing “looks good but doesn’t move the needle”
→ The biggest mistakes construction companies keep repeating
→ Why influencer marketing is dying — and what’s replacing it
→ Attention vs trust: what actually drives enquiries in 2026

This isn’t theory.
It’s lived experience, real mistakes, and straight answers.