The Inspiration Lab: Maximizing Impact With A Full-funnel Approach

Sponsored by Amazon Ads

In this third and final episode of The Inspiration Lab, Amazon Ads Global Director of Brand Marketing, Carly Zipp, sits down with Jill Cress, CMO and CXO of H&R Block, to discuss measurement in marketing and innovating for a legacy brand. Jill and Carly recap H&R Block’s recent full-funnel campaign with Amazon Ads, discuss the winning combination of storytelling and performance marketing, and examine the continued convergence of entertainment and commerce.

For more, visit https://advertising.amazon.com/.

To watch more of The Inspiration Lab:
Episode 1 - Breaking through in the age of AI
   • The Inspiration Lab: Creativity For Advert...  
Episode 2 - Inspiring action across nonlinear journeys
   • The Inspiration Lab: Connecting With Consu...  

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The Inspiration Lab: Maximizing Impact With A Full-funnel Approach