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Retail Media Roundtable with Moloco - How AI Is Reshaping Strategy, Measurement & Shopper Experience
Автор: Interactive Advertising Bureau Europe
Загружено: 2025-11-03
Просмотров: 66
Описание:
AI is transforming Retail Media, from smarter targeting and real-time optimisation to better shopper experiences. In this episode, Drew Cashmore, Managing Director, Adaptive Retail Group & Chief Strategist, Vantage and Andreas Preuer, Senior Director, Business Development - EMEA at Moloco, explore how AI is reshaping campaign planning, measurement, and automation. They also unpack the challenges, misconceptions, and innovations set to define the next era of Retail Media.
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