Unified Go-To-Market Live 24 | Strategic Revenue Growth and GTM Efficiency

Thank you all so much for listening to B2B Revenue Vitals as we hit our 200th episode!!
In this week’s live event, Chris explores the intersection of marketing, finance, and sales, emphasizing the importance of a cohesive go-to-market strategy. Chris kicks off the conversation by emphasizing the critical need for alignment across various functions within an organization. Drawing from his recent experience consulting with executive teams, he underscores the emerging role of a cross-functional leader to bridge the gaps between finance, sales, marketing, and operations.
Reflecting on the July Expert Session with Tom Wentworth, CMO of Recorded Future, Chris highlights the pivotal relationship between marketing and finance, specifically CFO interactions, for optimizing budget allocation and strategy shifts. He also emphasizes the inadequacy of internal RevOps teams to address overarching data architecture and roadmaps, advocating for a hybrid talent model that blends internal resources with external expertise. Chris elaborates on the need to detach from conventional attribution models, instead focusing on business metrics like growth rate and unit economics as primary indicators of marketing effectiveness.


Looking for inspiration, advice, insight, and information on the state of B2B SAAS marketing today? Refine Labs CEO Chris Walker is here to share his years of experience and knowledge.

Join us every Tuesday live to get your B2B marketing questions answered:   / chriswalker171  

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