How To Find A Substack Topic That Actually Works

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What should my Substack newsletter be about? This is one of the most common questions new writers ask me.

In this video, I show you how to choose the right topic for your Substack without overthinking it and without copying what everyone else is doing.

You'll learn:
• what topics work well on Substack
• how categories really work
• why niche matters more than trends
• how to find your sweet spot
• when to follow your passion
• when to monetize your skills
• how to test ideas without committing forever

This video is perfect if you feel stuck or unsure what to write about.

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✅Table of Contents:
00:00 What your Substack should be about
00:20 Why you can write about almost anything
00:50 Substack categories and niches explained
01:30 What successful Substack topics have in common
02:00 Finding inspiration without copying
02:40 How discovery and categories really work
03:20 Using leaderboards and notes the right way
04:10 Passion projects vs monetizing skills
04:50 Testing ideas with sections or multiple publications
05:25 Final advice and next steps

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