Why do Tomatoes from the Grocery Store taste different?

If you want to stop wasting food and start cooking smarter, the Cook Well app is for you: https://www.kickstarter.com/projects/...


In this video, we are doing a deep dive into tomatoes.

📃 Discover recipes for tomato season: https://www.cookwell.com/discover/col...
🍔 The Mouthful Newsletter (free) ➡ https://www.cookwell.com/newsletter
🍳 All the Kitchen Gear I use (& why) ➡ https://www.cookwell.com/shop


📚 Videos & Sources mentioned:
▪ Does chilling reduce tomato flavor? - https://www.pnas.org/doi/10.1073/pnas...
▪ On Food & Cooking, Harold McGee
▪ Greenhouse tomato statistics - https://www.ers.usda.gov/data-product... the early 2020s%2C greenhouse,tomatoes to the United States.
▪ Greenhouse tomato histoy - https://www.ers.usda.gov/webdocs/publ...
▪ Heirloom vs Modern Tomatoes https://www.science.org/doi/10.1126/s...

📸 Instagram ➔   / echleb  
🎚 TikTok ➔   / ethanchlebowski  
🐣 Twitter ➔   / ethanchleb  


⏱ TIMESTAMPS:
0:00 Intro
1:43 What are tomatoes?
4:46 How are tomatoes grown? ‪@epicgardening‬
8:44 Why are farmer’s market tomatoes better than grocery store ones?
11:57 Should you refrigerate tomatoes?
13:06 BLT Test
16:16 3 Categories of Tomatoes
17:18 Heirloom Tomato Test
21:04 What is the flavor of tomatoes?
22:20 Snacking Tomatoes Test
23:55 What happens to tomatoes when cooked?
25:35 Do Organic tomatoes taste better? (Test)
28:00 What are the best canned tomatoes?
28:26 How to shop for tomatoes year round

🎵 Music by Epidemic Sound (free 30-day trial - Affiliate): http://share.epidemicsound.com/33cnNZ

MISC. DETAILS
Filmed on: Sony FX3 & Sony A7C
Voice recorded on Shure MV7
Edited in: Premiere Pro

Affiliate Disclosure:
Ethan is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for us to earn fees by linking to [Amazon.com](http://amazon.com/) and affiliated sites.