How to Use Social Media to Grow Your Startup Without Ads

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Want to grow your SaaS or EdTech startup without wasting money on ads? Social media marketing isn’t optional—it’s essential. In this video, I break down a proven strategy for bootstrapped founders who want more leads, stronger customer relationships, and higher conversions.

You’ll learn the three core objectives of social media that every SaaS and EdTech founder needs to master:

Lead generation → turning strangers into potential customers.

Lead nurture → building trust with real value, stories, and proof.

Lead conversion → moving free users or trials into paying subscribers.

We’ll dive into advanced tactics and shortcuts you can use right now, even on a shoestring budget:
✅ How to define your Ideal Customer Profile (ICP) so your content hits the right people.
✅ Low-cost, high-impact content ideas that actually bring in qualified leads.
✅ How to create lead magnets, free trials, or freemium offers that convert.
✅ Why storytelling beats feature lists for building trust.
✅ The 80/20 content rule that makes social posts work harder.
✅ How to map touchpoints simply and stop overcomplicating funnels.
✅ The exact metrics SaaS and EdTech startups should track (hint: not likes or views).
✅ A 30-day action plan to start generating, nurturing, and converting leads.

I’ll also share a real EdTech case study where a startup boosted trial-to-paid conversion rates by 20% just by fixing their social media strategy.

If you’re tired of spinning your wheels, chasing vanity metrics, or burning cash on random posts, this video will show you a smarter path to consistent growth.


Wild Geese Media is a video-first growth agency that helps SaaS, EdTech, and digital-first brands turn YouTube into a predictable sales channel.

If your YouTube channel is stuck, underperforming, or not driving revenue, we build scalable video growth systems that connect content with high-converting funnels, landing pages, and lifecycle emails.

On this channel, you’ll find actionable tutorials, case studies, and strategies on:

Growing SaaS & EdTech brands with YouTube and short-form video

Building content-driven funnels that actually convert

YouTube SEO, analytics, and algorithm insights to break out of stagnation

How to repurpose video into multi-platform campaigns (Instagram, LinkedIn, TikTok)

Real-world breakdowns of growth systems used by startups and scaled media brands

We’re not just another agency sharing generic tips—we manage 100+ channels across entertainment, SaaS, and eCommerce, with millions in revenue generated. Now we’re sharing the exact frameworks we use for clients so you can build your own profitable video growth engine.

👉 Ready to turn YouTube into your most powerful sales channel?
Visit wildgeesemedia.com
and let’s build your Video Funnel Engine™.