IGNOU MMPB 005 Solved Assignment 2025-26 PDF Download | IGNOU MBA

IGNOU MMPB 005 Solved Assignment 2025-26 PDF Download | IGNOU MBA

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Assignment Details:
Course Code: MMPB 005
Course Title: MARKETING OF FINANCIAL SERVICES
Session: July 2025-January 2026

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Assignment Questions:
1. How would you apply the extended marketing mix (7 Ps) to promote a new financial product, such as a savings scheme or loan service, in a competitive market? Discuss with example.

2. As a newly appointed Branch Manager of a public sector bank in a semi-urban area, what specific strategies will you implement to attract and retain customers? Consider local demographics, digital adoption, service delivery, and community engagement in your answer.

3. In the context of rising competition in the banking sector, how can a bank enhance its service quality to improve customer value and satisfaction? Provide practical examples of initiatives or tools that can be used to monitor and boost these key service dimensions.

4. Discuss core customer benefits of investing in insurance products and suggest innovative marketing strategies that could increase insurance penetration, especially in rural or underinsured segments.

5. How is the adoption of emerging technologies such as AI, blockchain, UPI, and mobile banking apps transforming the Indian financial sector? Illustrate with examples how these technologies are improving customer experience, reducing transaction costs, and enabling financial inclusion.

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