How to stop chasing leads with my ONE PROVEN CALCULATION

Everyone’s obsessed with fixing their funnel, but here’s the ugly truth...Your funnel probably isn’t broken. You’re just measuring the wrong stuff. Most entrepreneurs chase leads, likes, and all the vanity numbers, but not all leads, or cash for that matter, are created equal. In this session, I’m pulling back the curtain on my engineering-inspired “Daily Lead Flow Calculator” and showing you exactly how to track the real hand-raises that move the needle. Spoiler: Most marketers are just flying blind and hoping for the best.

Here’s the kicker... 97% of businesses never break $1M. Why is that? Because scaling isn’t about piling on more marketing; it’s about filtering for your dream customers, dialing up your pitch volume, and tweaking your offer or hook until your results pop off the chart. No more burnout. No more becoming another funnel zombie. If you want to build a business that grows on purpose, not luck, this is the math, the mindset, and the process nobody else is showing you. Hit play and let’s start engineering your profit assembly line together.

Titans Of Industry: titansofindustry.com
Steve J Larsen: stevejlarsen.com
Get Your Capitalist Pig Shirt: capitalismswag.com
Sales Funnel Radio: salesfunnelradio.com

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02:31 Ogilvy Clip: Direct ≈ Measured Advertising
06:22 Key Takeaways: Real Marketing = Results
07:39 Book a 1-on-1 (Logistics)
08:07 Q&A: Attention ≠ Marketing
09:31 “Tell-Me-More” Moments Defined
12:14 From Pain to Purpose – Steve’s Pivot
14:45 Building the Internal Funnel Agency
17:55 Lead-Flow Calculator Prelude
18:59 Dramatic Demonstrations & Events
19:19 The Formula (Leads × Quality × Conv × Price)
23:25 Lead-Flow by Business Stage
25:50 Scaling Sales vs Leads – The Dance
29:03 3:1 Rule & Activity Targets
31:33 100 Knocks/Dials a Day
33:22 Avoiding a Marketing-Heavy Business
34:51 Brazil Case: Leads Wasted
37:01 Follow-Up Frequency & Pitch Volume
38:00 Sales Org vs Marketing Org
40:52 Calculator Walk-through (Inputs)
45:09 Small Tweaks → Big Wins
47:13 Channel Impact on Metrics
49:12 Multi-Channel Strategy Matrix
49:33 Offer-Hook Testing Framework
51:24 Mapping Fixes to Roles
52:09 Marketing = Detective Work
53:17 Download the Calculator Template
55:14 Five Golden Rules Recap
56:14 Hands-On Exercise Brief
58:25 Q&A: Lead Quality, Pricing, Continuity
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I help entrepreneurs automate sales online in just 3 months.

Steve J Larsen is an internet entrepreneur, marketing strategist, and the founder of Capitalist Pig, a bold media company on a mission to increase America’s Entrepreneurial IQ.

Steve has built a loyal following of 7-8 figure entrepreneurs, teaching wildly effective marketing strategies. His business generated over $15 million in sales, spoken on more than 100 stages (including Funnel Hacking Live 5 times) and helped his clients generate over $300 million collectively. He’s written more than 100 OfferHooks for clients and built over 200 sales funnels.

He’s known for creating powerful, widely used frameworks like the XAVIER Offer Model, the Red Ocean Blue Offer Formula, The SalesFlow Flywheel, and his latest work, the Dramatic Demonstration Formula which is a co-authored book Dramatic Demonstrations with Russell Brunson.

Steve is scaling Capitalist Pig into a full media biz and launching a TV show called Rare Things.

Connect with me on social media!

X (Formerly Twitter):   / stephen_larsen1  
Instagram:   / stevelarsenhq  
Facebook:   / stevelarsenhq  
LinkedIn:   / larsenstephen