The Story of the Why So Serious ARG | BatFacts : Batman History Ep. 29

#Batman #DarkKnight #WhySoSerious

Welcome back to BatFacts.

This episode I'm talking about 42 Entertainment's "Why So Serious" ARG, the viral marketing campaign that introduced the world to The Dark Knight. I was lucky enough to participate in a few of these events back in the day, so it was fun to revisit such an exciting time.

For even more on the Why So Serious campaign, I found these two resources invaluable:
batman.wikibruce.com - A wiki that was built over the course of the campaign by participants
whysoseriousredux.com - a more recent archive of WSS material

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00:00 Intro
00:40 The Casting of Heath Ledger
01:56 Year Zero ARG
03:07 WSS's Inception
4:50 Joker Revealed
5:35 SDCC 2007
9:28 Joker Recruits
11:01 Bat Tangent - Working Titles
12:01 The Gotham Times
13:16 The Printable Credentials of Jake Karnassian
14:25 CAKES
16:33 I Believe in Harvey Dent
18:05 - Bowling Balls
20:32 - Gotham Tonight
22:37 Overture
23:38 Outro