What’s Next for Marketing/Comms as AI Rewrites the Rules? EP29 with Shradha Agarwal and Hemant Gaule

In this episode of Comms and Conversations, I speak with Shradha Agarwal, Global CEO of Grapes, and Hemant Gaule, formerly CEO of the School of Reputation and now with Adfactors PR. Together, we unpack how AI is transforming marketing, PR, and reputation management:
🔹 When Agentic AI could truly take off and how to train your own AI agents for better outcomes
🔹 Why hiccups, patience, and laziness slow down AI adoption
🔹 How to prevent AI from repeating mistakes
🔹 Why AI for Online Reputation Management (ORM) hasn’t been fully cracked yet
🔹 How companies are rethinking GEO (Generational Engine Optimisation) and role of PR/Comms strategies
🔹 Recommended AI tools beyond ChatGPT to unlock the full potential of AI
🔹 Reputational risks in the age of AI
🔹 Real-life examples of when AI gets it right and when it goes horribly wrong

If you want to stay ahead of the AI wave reshaping marketing, PR, and communications, this episode is for you.

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About Comms and Conversations - In these vodcasts, Nandini Chatterjee engages in insightful discussions with senior professionals in Marketing, Communications, PR and Media, exploring current trends and drawing from their wealth of experience to provide valuable insights.