Markup vs Margin: The Contractor Pricing Lie That’s Killing Your Profit!

If you’re booked out for weeks but still can’t pay yourself properly, your problem isn’t effort… it’s your pricing math!

In this video, we break down exactly why busy contractors stay broke, and how to fix your pricing so every hour you work actually moves your family forward, not backward.

Here’s what we cover:
✅ Markup vs Margin (the simple version): Why your “50% markup” is really a 33% margin and how that mistake quietly kills six figures in profit.
✅ The ‘busy but broke’ trap: Why being booked out is actually a red flag that you’re underpriced, not a badge of honor.
✅ The overhead you’re forgetting: Trucks, tools, gas, insurance, software, callbacks, free estimates—how to build all of it into your hourly rate.
✅ Quick gross margin check: One 60-second calculation using your bank app to see if you’re profitable or slowly going broke.
✅ Real contractor case study: 3M in revenue, living paycheck to paycheck → less revenue, more profit, more time, same skills… just better pricing.
✅ Action steps you can do tomorrow: How to set your break-even hourly rate, test higher pricing, and deal with your worst, most price-sensitive clients.

If you’re tired of:
👉 Working nights and weekends
👉 Doing “premium work” for budget pricing
👉 Feeling like everyone gets paid except you

…then this is your sign to finally fix your pricing formula, not your work ethic.

CHAPTERS:
00:00 - Introduction
01:06 - Markup vs. Margin
03:07 - Costs most contractors forget
04:22 - Quick Gross Margin Check
05:13 - The numbers you need
05:49 - Client story
06:58 - Next step


🔥 Want help finding the money you’re leaving on the table? Let's talk! In 15 minutes, we’ll walk through your numbers and show you where at least $50K in hidden profit is leaking out of your business.

🔗 Book your free call using the link below: https://calendly.com/d/dnf-rmq-q5g?ut...

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