Journey with the Media
Автор: National Wilderness Stewardship Alliance
Загружено: 2022-10-11
Просмотров: 24
A Journey with the Media - How to work with today's media.
Doing good work for wilderness? Struggling with how to tell your organization's story? This webinar will explain how one group learned how to tell their story through the media.. And it resulted in an EMMY!
Members of the Poudre Wilderness Volunteers will share their journey of engaging with various media channels in an effort to expand communication about their wilderness stewardship efforts. These media channels include television, radio, print and social media. Working the channels is a nuanced initiative and the learning over time led to being awarded a regional Emmy. The discussion will revolve around the various interactions and programs with the media, critical key lessons learned and how to keep programs moving forward.
Jeff Randa and Sean Orner will lead the discussion. Jeff is the PWV point person with television, print and radio and has over 40 years experience in marketing. Sean leads the social media activities and has contemporary experience in leveraging the correct approach for all such platforms.
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