GUCCI | Cruise 2026 Fashion Show | Florence, Italy

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The Gucci Cruise 2026 Fashion Show was an extraordinary celebration of luxury and heritage, set against the breathtaking backdrop of Palazzo Settimanni in Florence, Italy. This historic 15th-century building, nestled in the heart of the Oltrarno district, served as the perfect stage for Gucci's latest collection, blending Renaissance charm with modern opulence.

Creative Director Sabato De Sarno masterfully captured the essence of Italian elegance, infusing the collection with bold silhouettes, intricate embroidery, and lush fabrics. Models graced the runway in a vibrant palette of jewel tones, flowing capes, and structured blazers that paid homage to Gucci's storied legacy while pushing forward with fresh, daring designs. The collection was a stunning juxtaposition of classic Italian tailoring and contemporary flair, marked by exaggerated shapes, statement accessories, and a fearless exploration of texture.

The setting at Palazzo Settimanni—home to the Gucci Archive—symbolized a poetic return to the brand's roots, reflecting both its rich past and its innovative future. With Florence as its muse, the collection radiated a spirit of timeless sophistication, evoking the grandeur of the Renaissance while embracing modernity.

Guests, including A-list celebrities and fashion icons, were treated to an immersive experience that transcended the typical runway format, blending high fashion with artistic expression in one of Italy's most iconic cultural hubs.

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