YouTube Ads Bidding Strategies: Beginners Guide To Cost Effective Bidding & Optimization

Discover the best bidding strategies for YouTube advertising and how you can outsmart your competitors and maximize your ROI.
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Table of Contents:
0:00 - Intro
0:57 - Bidding Types
1:39 - Strategy One: Bid Cut
2:37 - Strategy Two: Mobile vs Desktop
4:19 - Strategy Three: Expanded Inventory
5:29 - Strategy Four: 80/20 Targeting Dial
6:59 - Strategy Five: Discovery Ads
8:32 - Bonus Strategy

YouTube Ads Bidding Strategies: Beginners Guide To Cost Effective Bidding & Optimization

In this youtube ads bidding video, you are going to discover the best bidding strategies for your youtube advertisement and how you can outsmart your competitors and maximize your ROI.

Youtube is the second biggest internet search platform after Google. Google owns Youtube. So you advertise on Youtube using Google adwords. With the power of Google Adwords, no wonder that youtube is a favorite medium for advertisers.

So what is youtube advertising? Youtube advertising is used to promote product or service in youtube. Youtube advertising works when people watch your video ads then you get paid.

You are going to get a better response when your videos find the right audience. Youtube ad is powerful because you ca target your content high specifically within Youtube. This works similar to how you would target types of people when you use Adwords in Google.

How much do youtube ads cost? The price of youtube ads involves bidding for ad placement. As per adwords bidding explained, you bid for advertising space and the highest bidder is accepted.

In youtube ads bidding, you set a daily budget on what you are prepared to pay for Youtube advertising but make sure you do your targeting before you set your bidding options.

There are three bidding options. These are Cost Per View (CPV), Cost Per 1,000 Impressions (CPM) and Cost Per Action (CPA).

Maybe your concern is not so much on how much your youtube ads cost but what level of return you can earn from it,on how to optimize your performance.

There are 5 ways to optimize your biddings strategies and I’m going to break them down here in my youtube ads bidding video.

One way of cutting your cost is by changing your campaign setting to only target mobile users to reduce your cost. Brand awareness is great for mobile, but getting people to sign up for a webinar may be better to do desktop only. Just make sure that you will not hurt the actions you want viewers to take.

Check your settings to make sure that you have expanded inventory enabled. Remember that as long as you are targeting the right people, you shouldn’t care what they are watching on YouTube.

Dial In Targeting is the most time consuming of the steps. Go into your targeting settings: demographics, channels, interests, affinity, in-market, keywords, locations, etc. and find the lowest best view rates.

After you’ve run a few campaigns using In-Stream, changes things up and take the same video and use it as a discovery ad.

This sums of the 5 ways to optimize your youtube ads bidding strategies. To get more views by spending less, this youtube ads bidding video is created for you.


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