Can You Run B2B Cold Email Lead Generation Campaigns without Breaking GDPR Guidelines in 2025?

Can you run B2B cold email campaigns under GDPR?

Yes, when you follow the right guidelines.

In this video, I break down the 4 core best practices for GDPR-compliant cold email lead generation in 2025, so you can stop avoiding this channel and start using it confidently.

I'm not a lawyer, but I run my own B2B cold email agency (Cozmic Growth Labs) and I'll show you exactly what legitimate businesses across Europe do to minimize risk and respect data protection regulations.
Hopefully this video is useful for you guys! :)

TIMESTAMPS:
0:00 - 4:13 - Introduction
4:13 - 5:41 - Best Practice #1: Only target prospects with genuine interest
5:41 - 07:08 - Best Practice #2: Limit data collection and storage
07:08 - 08:52 - Best Practice #3: Provide easy opt-out options
08:52 - 10:32 - Best Practice #4: Be transparent and honest
10:32 - 12:37 - An additional point with B2B cold email
12:37 - 15:11 - How I approach GDPR compliance at my agency


🎯 KEY TAKEAWAYS:
• You must follow 4 core requirements: target right people, minimize data, provide opt-out, be transparent
• Cold email is standard practice for B2B companies from start-ups to Fortune 500s. Just ensure you follow the right guidelines.

✅ BEST PRACTICES WE FOLLOW:
• Business emails only (work addresses at legitimate companies)
• GDPR-compliant lead sources with written verification
• Clear business purpose for every email sent
• Immediate opt-out with after receiving an opt out request or a negative response.
• Full transparency about who we are and why we're reaching out
• Minimal data storage (purge data after campaign ends)
• Secure handling with full audit logs
• No bulk purchased lists, no domain masking, no spam

⚖️ LEGAL DISCLAIMER:
This video provides general information about GDPR best practices for B2B cold email and is not legal advice. GDPR requirements can vary by jurisdiction and specific circumstances. For specific legal guidance, consult a qualified attorney familiar with data protection law in your region.

Connect with me:
Daniel Carroll
Freelancer @ Cozmic Growth Labs
I help UK marketing agencies get consistent sales meetings through cold email.
🔗 LinkedIn:   / daniel-carroll-107523366  
🐦 Twitter: https://x.com/DanCozmicGrowth
🌐 Website: https://cozmicgrowthlabs.com