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Building Global Brands for the Culture
Автор: BTF
Загружено: 2025-11-17
Просмотров: 77
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Building a brand for "the culture" means more than just creating products; it's about fostering a community. In this session, we bring together the visionary minds behind two of the most influential global streetwear brands: Daily Paper, The New Origin and Patta to share their unfiltered stories. They will discuss how they transformed a shared passion for their heritage, music, and community into international fashion powerhouses. This conversation will delve into the challenges of scaling authentically, the art of collaboration, and the responsibility of building brands that not only represent the culture but actively contribute to its growth and evolution.
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