Cursor for GTM: How I Use Cursor AI for Outbound Marketing

Most people think Cursor AI is just a coding editor.

It’s not.

In this video, I introduce a new way to think about outbound GTM (Go-To-Market) — where Cursor becomes a full automation layer for outbound marketing, not just a developer tool.

Instead of relying on disconnected tools like spreadsheets, enrichment platforms, and campaign software, Cursor can be used to plan, build, and run GTM workflows end-to-end. From lead research and enrichment to personalization and campaign execution, everything can live inside one environment.

I break down what “Cursor for GTM” actually means, why outbound teams are slowly becoming software-driven, and how AI-assisted coding changes how agencies and founders run outbound at scale.

To make this real, I also share a lead enrichment + opener generation workflow I built inside Cursor.
Starting with a simple CSV (name, company, website, LinkedIn), the workflow enriches leads using website and LinkedIn data, applies AI reasoning, and generates personalized cold email openers.

This is not a step-by-step tutorial and not a full system walkthrough.
It’s a thought-leadership overview showing how Cursor can be used as a GTM engine, with my workflow serving as a small example of what’s possible.

If you work in:

B2B outbound marketing

GTM strategy

Cold email and sales automation

Growth or revenue operations

This video will change how you think about Cursor and about outbound.

#cursorforGTM #GTM #outboundmarketing #salestools