Lego Just Got Smarter: What Smart Bricks Mean for the Future of Play & AI | BOXPOD S3 E04

In this episode of BOXPOD, Charlie and Nathan kick off the new year diving into CES breakthroughs, branding insights, and why Lego’s new Smart Bricks might be more than just a toy—they might be a signal for where tech, play, and AI are all headed.

They also explore what it means to be a growth-aligned partner in the age of AI, sharing how they’re building a new model for client value—from a transparent brand calculator to pricing conversations shaped by real data and artificial intelligence.

You’ll hear stories about:
• The Lego Smart Brick demo from CES and why it blew Nathan’s mind
• Using ChatGPT to help write actual brand strategy docs
• What a $52M/month client might look like in the xAI era
• Turning toxic comments into marketing gold
• And how Seinfeld supposedly helped create the AMEX Black Card 👀

It’s a blend of strategy, speculation, and sarcasm—just the way we like it.
Perfect for anyone curious about where creativity meets the machine.

Catch up with what’s been happening at Sightbox, and don’t forget to like and subscribe for more updates!
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