Have Car Companies "Innovated" Themselves Out of Business

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Over the last 2 decades very few major markets have seen changes quiet as widespread (and expensive) as the car industry…

A push towards electrification, new major competitors from China and South Korea, self-driving technology, tighter regulations, and hundreds of billions of dollars in investor money has made it EXTREMELY difficult for companies to adapt to every single last change while ALSO delivering a product that’s not… terrible

Dozens of companies are betting their entire future on the next five years, but that’s happening as a lot of people are still underwater on their last car… so they’re not in a rush to buy their next.

Technology is changing so quickly that cutting-edge cars today might be COMPLETELY redundant in a few years’ time, meaning the right thing to do for most drivers is to sit back and wait.

The investors on the other hand are realizing that if you invest billions of dollars to “DiSruPt” a market… you shouldn’t be surprised... when the market gets… disrupted…