Scaling Up With Community: Why Belonging Drives Sales with Taylor Smith

Learn how to turn your audience into a loyal, engaged community that buys anything you offer. In this episode, I had the best chat with my friend, Taylor Smith—professor turned four-time founder—to explore how women entrepreneurs can scale up with community by building a magnetic business brand rooted in connection and belonging.

🎧 Subscribe to my channel (and the pod!) for more episodes on content creation, marketing, and growing a purpose-driven business with confidence.

Taylor shares her journey from academic to personal branding expert and business strategist, along with the powerful mindset shifts that helped her build a thriving, mission-driven brand. You’ll learn the difference between branding and belonging, how to build connection into your offers, and which leadership style fits you best—so you can lead your business community with clarity and ease. If you’ve ever wondered how to create magnetic offers through community or how to sell in a loneliness epidemic, this one’s for you.

In this episode:
✨ Taylor’s journey from professor to four-time founder and personal branding expert
✨ The difference between strong personal branding and powerful community building
✨ Four leadership styles anyone can use to naturally lead a thriving business community
✨ Practical strategies and real-world examples for engaging your audience beyond social media tactics
✨ Why defining your mission and embracing your leadership strengths is the key to long-term business growth

What’s in this video:
[00:00:00] - You're listening to The Creative Minute!
[00:00:58] – Introducing Taylor Smith, Her Story
[00:02:17] – Taylor’s Four Businesses and Entrepreneurial Journey
[00:07:02] – Community Building as a Business Growth Strategy
[00:08:16] – Shifting from Content to Community Building
[00:10:15] – Defining Your Mission for Community Building
[00:12:39] – The Four Leadership Styles for Building Community
[00:21:21] – Cheerleader Leadership Style: Driving Engagement and Kindness
[00:24:27] – Practical Community-Building Habits & Leadership Consistency
[00:27:00] – Real-World Impact of Mission-Driven Leadership
[00:33:24] – How to Connect with Taylor & The Power Table Summit Details
[00:36:00] – Staying Creative as an Entrepreneur

#womenentrepreneurs #OnlineBusinessTips #SellWithConnection

//COME SAY HI!
Instagram:   / shanayurko  
Twitter:   / shanayurko  
Facebook Group:   / thevisualstorytellerscommunity  

//SHOP MY PRODUCTS!
Social Video Academy - http://shanayurko.com/social-video-ac...
The Instagram Video Kit - https://shanayurko.lpages.co/the-inst...
Reels Roadmap - https://shanayurko.com/reels-roadmap-2/
Video Equipment 101 - https://shanayurko.com/video-equipmen...

//FREE RESOURCES:
Get Confident On-Camera: https://shanayurko.lpages.co/confiden...
Grow on YouTube: https://shanayurko.lpages.co/first-10...
Define Your Personal Brand: https://shanayurko.lpages.co/personal...
Recommended Gear: https://shanayurko.lpages.co/gear-list-2

//MY FAVE BIZ RESOURCES:
TubeBuddy (YouTube Growth Tool): https://www.tubebuddy.com/shanayurko
Honeybook (client management): http://share.honeybook.com/shana76845
Canva (graphic design): https://canva.7eqqol.net/6m9em
Epidemic Sound (royalty-free music): https://www.epidemicsound.com/referra...
Get Started Free on ConvertKit (email marketing) - https://convertkit.com?lmref=n60buQ

//MY FAVE GEAR! :)

LIGHTS:
▪ Ring Light: https://amzn.to/3F0G3R0
▪ Studio Light (Aputure 120d): https://amzn.to/3eZQd9W
▪ Studio Light Dome: https://amzn.to/3n09ywu
▪ Studio Light Stand: https://amzn.to/3qUKmZc

CAMERAS:
▪ YouTube Camera: https://amzn.to/2yoyib4
▪ Photography Camera: https://amzn.to/2RN3aZU
▪ Vlog Camera: https://amzn.to/32QmYEh

LENSES:
▪ Sony FE 24-70mm F2.8 G-Master: https://amzn.to/2VhB1vV
▪ Sony FE 55mm F1.8 Sonnar: https://amzn.to/3cvR3bx
▪ Sony FE 85mm F1.8-22: https://amzn.to/3cqlqzY
▪ Tamron FE 17-28mm F2.8: https://amzn.to/2VANvOl

MICS:
▪ Pro Mic Rode VideoMicPro: https://amzn.to/3eNqf7M
▪ Starter Mic Rode VideoMicro: https://amzn.to/3HBfpQw

OTHER GEAR:
▪ Steadicam: https://amzn.to/2VwpSpS
▪ Travel Tripod: https://amzn.to/3HCC4vR
▪ Camera Strap: https://amzn.to/2XMonqG
▪ Small camera bag: https://amzn.to/3amWOGJ

//And make sure you subscribe to my channel!

//DISCLAIMER: Links included in this description might be affiliate links. If you purchase a product or service with the links that I provide I may receive a small commission. There is no additional charge to you! :) Thank you for supporting me so I can continue to provide you with free content each week!

Sharing video tips, small business marketing strategies, and social media strategies to help you grow your Instagram, grow your YouTube, and grow your income!