Gamblification: The Business of Addiction
Автор: Nate Rudichuk
Загружено: 2025-11-10
Просмотров: 63
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Why does everything feel like gambling now? Social media, mobile games, even shopping apps are all running on the same psychological engine casinos use to keep players at the slots: unpredictable rewards. This video breaks down how variable-ratio reinforcement (first mapped by B.F. Skinner), dopamine “prediction error,” and infinite scroll turned our attention into a commodity. We’ll look at loot boxes and gacha economics in a ~$92B mobile gaming market, Temu’s “spin to win” shopping loop, the mental health fallout, and why governments in places like Belgium and China are already treating this as gambling. We’ll also look at ethical alternatives like Duolingo and Fitbit, designs built for progress, not compulsion. Comment with where you think the line is.
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