Why Top-Down Strategy Fails: Fixing Team Alignment Across Departments

When strategy flows only top-down, teams lose connection, and work becomes siloed. In this clip with Atlassian Modern Work Coach, Mark Cruth, he breaks down why finance, development, and marketing often end up misaligned, each chasing goals without real collaboration.

Following Conway's Law, we risk shipping our organizational structure instead of true solutions. Learn how to shift your focus across teams, not just up and down, to drive better execution and stronger results.
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