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The $250 Scooter That BANKRUPTED Harley-Davidson
Автор: Moto Methodology
Загружено: 2025-12-21
Просмотров: 40
Описание:
In 1981, Harley-Davidson was on the brink of extinction. The American giant was being crushed, not by another massive motorcycle, but by a tiny, 50cc scooter from Japan: The Honda Super Cub. 🇺🇸 vs 🇯🇵
This is the true story of how Honda used brilliant engineering and the "Nicest People" marketing campaign to take over 80% of the US market, forcing Harley to beg President Reagan for a bailout.
Was it unfair competition, or was Harley just too arrogant to adapt?
#honda #harleydavidson #motorcycles #documentary
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