Karena Dawn & Katrina Scott (Tone It Up) on entrepreneurship and honesty – BlogHer Health 2019

Katrina and Karena, the dynamic duo behind Tone It Up, have capitalized on their passion to become leaders in the health and fitness industry. In this discussion led by cookbook author and food director at mindbodygreen Liz Moody, Katrina and Karena explain how they're not afraid to use their platforms for bold, authentic storytelling, and how they created a business which has become an authority on all things mind and body.

Katrina Scott is a personal-trainer-turned-creative-visionary and new mom. Karena Dawn is a spirited entrepreneur and lifestyle celebrity. Through their passion for all aspects of living a healthy lifestyle, they co-founded the fitness company Tone It Up.

Fate first introduced former personal trainer and Youtube star, Katrina Scott, to Karena Dawn, triathlete, personal trainer, host, and former fitness model, at a Manhattan Beach gym in 2008. The pair became fast friends and were struck by the undeniable feeling that “we can do something amazing together!” Taking the world by storm with their fresh, fun, and friendly approach, Karena and Katrina built the Tone It Up community, a large and loyal network of like minded women to lean on and lift each other up. This quirky, energetic “friend-to-friend" approach to fitness has made Tone It Up the go-to, one stop destination for women seeking a fun, unique approach to achieve their best selves.

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