Cold Leads to Hot Deals: B2B Lead Qualification & Marketing Success with HCL Unica+

Lead qualification in B2B is particularly challenging due to poor lead qualification, a lack of personalization in outreach, and slow response times. Watch this video to learn more about how organizations can leverage the leading AI marketing platform, HCL Unica+, to mitigate these hurdles.

At the CES 2025, thousands of leads were captured—but most weren’t sales-ready. With HCL Unica+ CDP and MaxAI, cold contacts were transformed into real opportunities through effective lead nurturing.

-Segmentation and Insights Agents.
-Customer One-View for complete profiles.
-AI-driven lead scoring doubled deal volume.

See how HCL Unica+ aligns marketing and sales.

https://www.hcl-software.com/unica-plus

https://www.hcl-software.com/unica-pl...

#B2BMarketing #LeadNurturing #SalesEnablement #CustomerDataPlatform #AI #HCLUnicaPlus