How to write open-ended questions and analyze text responses | Collect survey data you can use

How do you "Just Ask" - and get insights?? Write open-ended questions that direct your respondents to give you the type of response you need, and then know how to apply your options in terms of how to analyze all of that text data you've collected. This video walks through the basics, from what an open-ended question is and how it might impact the response rates for your survey, gives an example of how to write a "better" open-ended question, and then finishes with analysis options and how they work.

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Contents of this Video -
0:00 When to use open-ended questions
0:28 What are open-ended questions
1:05 How do open-ended questions impact response rates
1:36 How to write an open-ended question
3:43 How to analyze open-ended question responses
4:05 Word counts and word clouds
5:16 Sentiment analysis
5:33 Thematic analysis
7:14 How will you open yourself to insight with open-ended questions?
7:32 Need more help?


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