Brand Management | Types of Brand Management | Brand Elements | Great Learning

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Brand management is an umbrella term that includes three marketing techniques that aim to preserve, improve, and raise awareness of a brand's overall value and reputation over time. Once a solid brand management plan takes foundation, it not only aids in the cultivation of a brand's potential growth value but also sparks optimal building and maintaining closer ties with the target audiences
In this course, we will be understanding, right from the beginning what is brand, branding, and then the different types of brands or brand management. Also, we will be discussing the different strategies to carry forward efficient brand management. After the course, you have a proper understanding of brand management and how companies add value to their brand.

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00:00:00 Agenda for Brand Management
00:06:10 Introduction to Brand Management
00:13:56 What is Brand Management
00:18:33 Why is Brand Management important?
00:28:00 Types of Brand Management
00:40:10 Brand Elements
00:47:17 Different Brand Strategies
00:52:43 Difference between Marketing and Brand Management
00:55:32 What is the difference between a product and a brand?
01:00:41 Role of a Brand manager
01:04:39 Summary

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