How To Build Content Business In India? Memberships, Strategy & Best Selling Authors- ⁨

In this episode of Just Because, we sit down with Nipun & Mohit from Arey Pata Hai: the creators who built a 900K+ subscriber YouTube channel and a national bestselling book purely through content.

They break down exactly how they cracked YouTube growth; from content ideation, understanding the algorithm, audience psychology, consistency, mistakes, monetisation, to building a real content business, not just viral videos.

If you’re a creator, podcaster, founder, or someone trying to grow on YouTube in India, this episode is a complete playbook.

🎯 What we cover in this episode:
• How Are Pata Hai grew from 0 to 1M subscribers
• The real YouTube algorithm explained simply
• Their content framework & ideation process
• Mistakes most creators make that kill growth
• Consistency vs virality — what actually works
• Turning content into a sustainable business
• Writing a bestselling book as creators
• What they would do differently if starting today

This is one of those conversations you save, rewatch, and take notes from.

📌 Watch till the end if you’re serious about building a long-term creator career.

Timecodes:
0:00 - Introduction
1:40- Discussing the best seller book “what the what”
4:15- Beginning of Arey pata hai? Why it’s the Mr. Beast channel of India?
9:45- How to find u googlable topics in trivia & quizzing?
14:12- Why chair is called chair? Real time trivia!!!!
16:23- Beginning YouTube growth & strategy
24:15- How many formats they have tried & how many formats actually worked!
25:00- Cracking the Viral format for shorts
28:50- The best way to connect with your audience
30:00- How Nipun & Mohit made quizzing accessible?!
32:00- How creators are trained to grab attention in any format!
34:40- “YouTube Strategy Mistakes We won’t make again!”
37:20- Understanding YouTube Memberships
42:25- Something Nipun & Mohit can never do for sake of content
43:11- Role of luck
45:15- Worst piece of advice they have ever received!

A Horse Tale By Mohit:
   • 'A Horse's Tale' by Mohit Mamoria | Hindi ...  

Find Arey Pata Hai on YouTube:
https://www.youtube.com/ ⁨@areypatahai⁩

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STAY HUMBLE, KEEP SMILING.

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