How To Create Custom Product Options for Customizable Products In Shopify

Learn how to to sell personalized products on shopify by using a product configurator Shopify. You’ll learn how to set up a visual product configurator for Shopify using Kickflip. In this tutorial, I'll show you how to let your customers personalize products step-by-step and show.
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I'll walk you through how to sell personalized products on Shopify using a product configurator. If you want to give your customers a unique, interactive way to customize their own products — whether it's clothing, accessories, phone cases, or even furniture — adding a product configurator is a powerful way to make it happen.

We’re going to use Kickflip, a popular product customizer app for Shopify. I'll show you everything from installing the Kickflip app and adding it to your store, to preparing your product images, creating color and style variants, and adding custom text and logos. You'll learn how to set up color swatches, pattern options, and even multi-layered designs — all within an easy-to-manage interface.

Using a product configurator lets you move away from “one-size-fits-all” products and lets your customers personalize their orders directly on your website. It adds a huge amount of value to your store and makes your products more desirable and unique. Whether you’re selling phone cases, T-shirts, jewelry, or furniture, a product customizer lets you respond directly to customer preferences and trends — and that's a powerful way to grow your sales.

So if you want to learn how to set up a product configurator on Shopify from start to finish, this video is for you. I'll cover all the key steps you need to know — from choosing color options to adding custom text and images — to make your store stand out.

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00:00 Introduction: Why Product Configurator Is a Game Changer
00:33 Shopify’s Built-In Product Customization (Pros & Cons)
03:16 What a Product Configurator Should Look Like (Nike By You Example)
04:22 How Kickflip App Adds Product Configurator to Shopify
05:17 Product Configurator in Action (Live Shopify Preview)
07:19 Installing Kickflip Product Configurator App
08:36 Preparing Your Product Images for Kickflip
10:41 Adding Multiple Product Views or Angles
11:03 Uploading Product Image Layers into Kickflip
12:54 Setting Color Choices for Product Parts
15:41 Customizing Color Swatches with Fabric or Pattern Images
20:32 Adding Structural or Design Choices to Your Product
22:27 Setting Rules to Change Parts Based on Selection (Logic)
23:48 Allow Customers to Upload Logos or Graphics
24:48 Adding Personalized Text Fields to Your Product
26:50 Setting Default Values for Your Configurator
28:17 Offering Bulk Order or Quantity Discounts
29:31 Connecting Kickflip to Your Shopify Store
30:49 Activating Kickflip’s Product Configurator on Your Shopify Store