Why The Outdoor Industry Needs Its Cool Back

Today on The Rock Fight, Colin, Eoin Comerford, and Producer Dave sit down with Amy Beck, President of Obōz Footwear (recorded at GOA Connect in Kansas City), for a wide-ranging, and honest conversation about what’s missing in the outdoor industry.
Here's the rundown!

• Hiking vs. Trail Running: Why Obōz believes hiking has never been less appreciated.
• Innovation Pressure: How the obsession with the next same thing can hold brands back, and what true innovation actually requires.
• Specialty Retail’s Role: Why Obōz waited until 2021 to launch e-commerce and why independent retailers continue to be the heartbeat of the outdoor world.
• Operating Under KMD Brands: The advantages and challenges of being part of a New Zealand-based outdoor portfolio.
• The Energy Gap: Amy’s case for why the industry needs more personality, more creativity, and more willingness to stand for something.


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