Celosphere 2025: Inside Celonis' big India bet | AI & Process Intelligence built here

India isn’t just a growth market for Celonis anymore. It’s becoming the backbone of the company’s AI, process intelligence, and decision-making engine.

At the 2025 Germany Summit in Munich, leaders were blunt about what’s changing. Decision-making is shifting toward India. AI innovation is shifting toward India. And a surprising amount of Celonis’ core work in process intelligence and excellence is already being built from India — not as an offshore extension, but as a strategic centre.

That narrative carried through Celosphere 2025. The message was simple: enterprise AI only works when it’s grounded in a real business context, and the only way to reach that scale is by fusing process intelligence with AI. Discovery alone isn’t enough. The value comes when you can map an organisation’s actual processes, read the gaps, and deploy AI that works across every system, every team, every decision.

That’s where India is stepping in. Between new AI labs, engineering hubs, and customer-driven build cycles, India is shaping the next phase of Celonis’ platform — from composable AI solutions to process-intelligence-powered copilots.

This video captures that shift in raw form: excitement, honesty about what’s still missing, why AI programs fail without context, and how India is becoming the place where Celonis builds, tests, and operationalises the future of enterprise AI.

If you want to understand where the next decade of process intelligence and applied AI is being shaped, start here.