He Made $6M Selling AI Books for Children (And How You Can Too)

DreamStories.ai just quietly cracked $6M in revenue selling AI-generated children’s books.

In this interview, Ricardo (ex-Spotify, ex-Kenco) breaks down how he built a wildly profitable AI content business with only 7 employees, a simple onboarding flow, and six-figure monthly Facebook spend that actually prints money.

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Timestamps:
00:00 – $6M From AI Kids Books?
01:00 – “We’ve sold 100,000 books.”
01:14 – Starting to hit six figures/month
01:26 – What DreamStories actually does
01:44 – The idea that started at Spotify
03:00 – Personalization at scale
04:12 – Why children’s books?
05:26 – The bedtime pattern insight
06:09 – Are they pre- or post-revenue?
06:12 – Live product walkthrough
07:18 – Multiple characters in a book
07:33 – The paywall strategy
08:10 – Pricing: $48–$60 per book
08:25 – Kids are the heroes
08:42 – “We’ve done close to 100,000 sales.”
09:12 – Pricing experiments
09:21 – “You’ve done $6M in revenue.”
10:05 – The magic of the simple onboarding
10:39 – “Where is all this traffic coming from?”
10:58 – Facebook ads engine
11:13 – Paid acquisition strategy
12:01 – Episodic purchases = big LTV
13:05 – How he calculates CAC
14:43 – Repeat purchases & reverse books
16:04 – Infinite content machine vision
17:26 – Everything is custom-built
18:06 – Heavy A/B testing
19:06 – The review tool they love (Loox)
19:25 – Six figures/month in ad spend
21:11 – Under $1M raised
22:37 – His previous startup (Kenko)
23:24 – Why he left the CEO role
23:24 – Team size is only 7 people
24:10 – The analytics stack (PostHog)
25:22 – “Ask me if I’m hiring.”

#latka #saas #data