Cebuana Lhuillier Kanegosyo Center Launch 06/29/2023

Roxas Boulevard, Parañaque City
June 29, 2023

President Ferdinand R. Marcos Jr. leads the launching of the ‘Kanegosyo Center’, an initiative spearheaded by P.J. Lhuillier Group of Companies and its flagship brand — Cebuana Lhuillier – which aims to empower budding Filipino micro, small and medium enterprises (MSMEs), in a ceremony at the Palacio de Memoria in Roxas Boulevard, Parañaque City on June 29, 2023.

The Kanegosyo Center (KNC) is Cebuana Lhuillier’s response to the President's call for a whole-of-nation approach to rejuvenate the country’s MSMEs during the MSME Summit 2022.

The KNC is designed as an online one-stop shop for Filipino MSMEs seeking to open or expand their businesses. By offering a wide range of services, it aims to promote ease of doing business in the Philippines through comprehensive, curated resources and assistive interventions.

Among the services it offers include the 'Kanegosyo Coach' which aims to guide MSME owners and aspiring business owners by preparing and equipping them with the skills and knowledge necessary to navigate the different stages of business management. This is achieved through mentorship videos featuring industry experts from Cebuana Lhuillier. Notably, these videos include insights from The Outstanding Young Men (TOYM) alumni such as Shawntel Nieto and business gurus Anthony Pangilinan and Joey Concepcion of Go Negosyo. These videos cover a wide range of topics such as business 101, finance, sales and marketing, and legal matters.

The 'Kanegosyo Assist' provides entrepreneurs with access to government forms such as barangay clearance permits, business permits, DTI registration, BIR registration and Barangay Micro Business Enterprise (BMBE) Registration. These forms are required to legitimize their businesses and help them grow.

The 'Kanegosyo Bundle' offers aspiring business owners and experienced entrepreneurs access to loans, investments, banking services and insurance to firmly establish their enterprises.

Since its pilot launch, over 10,500 aspiring entrepreneurs have availed themselves of Cebuana Lhuillier’s coaching modules while micro and small business owners in 79 provinces have been assisted with micro-business loans and micro-insurance solutions. In addition, 74,111 Cebuana Lhuillier Kanegosyo members have also availed of the online one-stop services for MSMEs.

The online open-source platform can be accessed through its website https://kanegosyocenter.com and at KNC kiosks, which are set to open in select Cebuana Lhuillier branches and partner local government units (LGUs).

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