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Neuromarketing (Joseph Kable, PhD)
Автор: Penn Center for Neuroscience & Society
Загружено: 2014-04-25
Просмотров: 1552
Описание:
Marketers have begun using brain imaging for the insights it may give into consumer preferences. What kinds of brain activity do they focus on, and how well can they predict individual decision-making? Are concerns about mental privacy justified? Professor Kable offers answers to these questions and more in this overview of the science of neuromarketing and its societal impact.
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