Ep186 - From PR Queen to Mezcal Maven: Gabriela Lawrence Tells All

This round, Five Drinks or Midnight heads to NYC’s Winnie Said to sit down with Gabriela Lawrence—Co-Founder and Chief Brand Officer of Doce Mezcal. A creative force and strategic brand builder, Gabriela’s journey weaves through fashion, fitness, and hospitality before landing squarely in the spirits world with a mezcal brand that’s as mindful as it is magnetic.

Crafted in Oaxaca with a third-generation, family-owned distillery, Doce Mezcal honors traditional methods while pushing for something deeper—connection. Made from 8-year-old Capon agaves and distilled to 46% ABV, Doce is a sipping mezcal: earthy, sweet-smoked, with a honeyed finish that lingers like good conversation.

In this episode, we talk entrepreneurship, intuition, building a brand with soul, and what it means to lead with both strategy and softness (Pisces/Scorpio energy, anyone?). Five drinks. Five questions. No gotchas. Just real talk over really good mezcal.

🍸 For bartenders, brand ambassadors, distillers, spirits pros, cocktail nerds, and the just-plain-curious—this one’s for you.

#mezcal #DoceMezcal #spiritsindustry #bartenderlife #cocktailculture #mindfuldrin #MezcalLovers #WomenInSpirits #AgaveSpirits #CraftMezcal #SpiritWithSoul #OaxacaMezcal #BehindTheBar #SlowSips #BrandWithPurpose #AgaveCulture

00:00 - Intro
00:40 - Question 1 - How did you get started in the Spirits industry?
06:41 - Question 2 - Who’s been your biggest influence, personally or professionally, on your journey into spirits?
12:12 - Question 3 - What’s one thing about mezcal you wish more people understood before ordering their first pour?
17:56 - Question 4 - If Doce could host a party anywhere in the world, where would it be and who would you invite?
21:17 - Question 5 - Do you judge people who lick the salt and bite the lime?

🔔    / fivedrinksormidnight  

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