BRL-103: Store Operations I | IGNOU Retail Management Course Explained

Hello IGNOU BBA (Retailing) students! This video dives into BRL-103: Store Operations I, a crucial course for understanding the day-to-day management of retail stores. We'll explore the fundamental principles and practices that ensure efficient and successful store operations.

In this comprehensive guide, we'll cover key topics such as:

Store Layout and Design: Optimizing space for customer flow, product display, and overall shopping experience.

Merchandise Presentation: Effective techniques for visual merchandising to attract customers and drive sales.

Inventory Management: Strategies for stock control, receiving, and preventing shrinkage.

Customer Service Excellence: Best practices for creating a positive customer experience and building loyalty.

Store Security: Measures to protect assets and ensure a safe environment for both customers and staff.

Staffing and Scheduling: Efficient management of human resources within the retail store.

Whether you're working on assignments or preparing for your exams, this video will provide you with a clear understanding of store operations to help you excel in BRL-103. Let's get started!


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